Experienced product manager, product designer, and product owner specializing in where digital meets life
Research & Ideation
Whether as a consultant or on an in-house product team, I immerse myself as much and as quickly as possible to understand a problem, an industry, a product and who it affects. This could come from using the product or service, observing and conducting interviews, reviewing competitors, or analyzing data and models. I applied many of these to help a national operator of campsites and RV parks think of new ways to attract a younger audience and I generated deep understanding of trust circles around household access for a garage door company culminating in next generation features and products.
Product & Service Design
I can barely draw, but that doesn’t stop me. I am no UXer, but I know good design when I see it and can prototype and create basic wire frames to test an idea or get a concept to a dev team quickly. I have created feature level designs for calendars, purchasing/ check out, product and content searches, Augmented Reality, gig worker matching and more. I have done basic wireframes for entire mobile app experiences, and used service design to map out interactions for IoT to app to website for a salon management software platform. I helped an adventure sport start up rethink how they do social and community building for their new web site.
Execution
Over my career I have managed and owned products across a multitude of industries, technologies and customer types (internal tools, B2C, B2B, Commerce). I am very experienced in leading or helping teams breakdown work into epics, writing high level and detailed level requirement, writing test and user driven stories and acceptance criteria, sprint estimating, predicting KPIs prior to feature launch and monitoring them afterwards for appropriate ROI. I work to infuse feedback as early in possible from developers, QA, customers and the business depending on the product and resources to help mitigate risks and increase chances of success.